With 40 days remaining before China's national college entrance examination, commonly known as the gaokao, Nanjing University of Aeronautics and Astronautics has rolled out a global campaign inviting its alumni to send encouragement to prospective students.
The initiative calls on NUAA graduates around the world to film short videos of up to 15 seconds or take photos at locations such as the university campus, their workplaces, or iconic landmarks. Participants may appear individually or in groups while holding a campaign banner designed by NUAA and delivering the slogan: "So good, so strong — NUAA is where you belong!"
The banner for the global alumni campaign. [Photo/en.nuaa.edu.cn]
The university has made participation flexible. Alumni can print the banner themselves or apply to receive an official version. The campaign aims to showcase the global presence and spirit of NUAA's alumni community while motivating students preparing for one of the most important exams of their life.
Participants are encouraged to post their content on Chinese social media platforms such as Douyin and Xiaohongshu, tagging NUAA's admissions accounts. Submissions can also be sent via email to the university (zsb@nuaa.edu.cn), which will compile selected entries into a highlight reel.
